Featuring new-look teams and those rising NBA stars - Carmelo Anthony, Kobe Bryant, Lebron James, Dirk Nowetski - NBA Live 2005 represents a powerful interactive advertisement for the image-conscious NBA. Introducing fans to the new NBA, NBA Live 2005 is an especially powerful advertisement for the league. Before the season even began, game players could experience Shaq in Miami, Kobe ballin with Lamar Odom, or T-Mac as a Houston Rocket. While I own the last five years of NBA Live(s), the 2005 version was especially exciting given recent player movement. Like the Mah Jong players of the 1920s anticipating the arrival of the new scorecard each spring, fall brings a new edition, with new options, better gameplay, and, of course, revised line-ups that reflect summer player movement. The arrival of NBA Live spawns greater excitement and pleasure than opening day itself. Yet each year I find a way to appease my basketball jonesing through virtual reality. I scour the Internet, study the NBA preview issues of Sports Illustrated and ESPN: The Magazine, and spend ample time talking trash to my students about the inevitable dominance of the Los Angeles Lakers (maybe a little less this year). Every November my excitement rises with anticipation with the NBA season on the horizon.
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